Peter Sherwill is a seasoned Parking & Mobility Executive with more than 20 years of experience in both municipal and private-sector parking operations. As Chief Public Parking Officer for the City of Jacksonville, the largest city by land area in the United States, he oversees a comprehensive system of multi-garage and surface lot facilities, on-street parking, and enforcement across 850 square miles. He is recognized for advancing revenue optimization, staff development, and customer service while driving innovation through smart mobility technologies, policy development, and collaborative leadership that strengthens urban accessibility and supports downtown revitalization.