FPTA Member Profile: Jonathan Moe, General Manager, LAZ

Full Name

Jonathan Moe

Title

General Manager Northern and Central Florida 

Organization

LAZ

What is your role and how does your organization contribute to parking, transportation, and mobility in Florida?

As General Manager for LAZ Parking overseeing Northern and Central Florida, my role focuses on aligning client objectives, public‑sector priorities, and community needs with efficient, customer‑focused mobility solutions. LAZ Parking plays a critical role in Florida’s transportation and mobility ecosystem by delivering integrated solutions that go far beyond traditional parking operations. Across the state, LAZ serves as a mobility partner to cities, airports, universities, event venues and private developments helping them manage growth, congestion, and changing travel behavior.

How has being involved with FPTA benefited you or your organization?

Involvement with the Florida Parking & Transportation Association (FPTA) has provided meaningful value to LAZ by strengthening industry collaboration, professional development, and innovation across Florida’s parking and mobility landscape.

What role do data and analytics play in your decision-making today?

Data and analytics play an integral role in modern parking operations today, shifting decision‑making from reactive and experience‑based to proactive, performance‑driven, and customer‑focused. Today’s parking systems generate real‑time information that allows operators, owners, and municipalities to make informed decisions that improve efficiency, revenue, and mobility outcomes.

What makes Florida’s parking and mobility landscape unique compared to other regions?

Florida's environment is distinct from most other regions due to a combination of rapid growth, diverse demand drivers, climate considerations, and tourism‑heavy economies. These factors require flexible, adaptive, and highly operationally focused parking and transportation strategies.

What’s something the industry often overlooks that deserves more attention?

Change management. New systems, pricing models, or enforcement programs often fail not because of technology, but because customers weren’t adequately informed, staff wasn't fully integrated into the rollout or operational realities weren’t reflected in the design. Successful innovation depends on change management, communication, and field‑level execution as much as software functionality.

Where do you see the parking and mobility industry in the next 5-10 years?

Parking will no longer be a singular product, it'll become a platform within the larger transportation universe. Parking operators won’t just manage spaces, they’ll manage movement. Those organizations who can coordinate parking, curb, and people flow seamlessly will succeed.