Wayfinding That Works: How Vertical Sign Panels Drive Revenue and Enhance Guest Experience
By: Melissa Schechter
CEO OES Global – Melissa@OESGlobalinc.com
Parking professionals know the value of clear communication and purposeful wayfinding. In a world where the guest experience begins at the curb, the right signage isn't just helpful—it’s transformative. Whether at valet stands, parking decks, or event venues, signage sets the tone and speaks volumes about the organization behind it
Signage should do more than just direct—it should deliver. In valet operations, parking decks, or any space where first impressions matter, the right signage is your silent concierge, guiding guests with ease and reinforcing a professional, well-run experience.
Elevate More Than Just Your Signage
Forget sandwich boards that fall over in the wind or printed paper taped to a podium. Vertical sign panels are sleek, upright, and impossible to miss. Designed to stand tall and stay visible from a distance, they help guests navigate effortlessly—especially in high-traffic areas where confidence and clarity are key.
A customer who doesn’t know where to go is a customer already second-guessing their choice.
The Silent Seller
What’s the cost of confusion? Missed turns, delayed entry, and frustration—all of which chip away at guest satisfaction. With branded vertical sign panels, you're not only improving flow, you're building trust. That trust turns into tips, return visits, and 5-star reviews.
Even better? Panels can be used to upsell services:
Premium valet parking
Event-specific entrances
Loyalty programs
Car detailing or express service offerings
Your signs are a billboard—use every inch of them.
A Branding Opportunity You Can’t Afford to Miss
Your signage is a reflection of your standards. A clean, customized vertical panel speaks volumes about your operation. Whether you're a luxury hotel, event venue, or healthcare facility, a branded sign reinforces your identity with every glance.
Make It Clear. Make It Count.
In the world of wayfinding, confusion costs you. Revenue, reviews, and reputation all start at the curb. Investing in the right vertical signage isn't just smart—it’s essential.
When you guide with purpose, you grow with confidence. Ready to upgrade your guest experience? Consider if vertical signage might be the upgrade your location need.
